Been thinking this through for a few days, think I've got it:
Theater is not a business, as much as we all pretend it is. There's money involved and professionals and offices and economic studies and all of that, but theater is not a business.
It's a vice.
And like most vices, its there for society's good and should be somewhat regulated. Theater has more in common with gambling, prostitution and drug-dealing than it does with real estate, banking or any other actual business. I'm talking in a nuts-and-bolts, day-to-day sense, not making some grand metaphorical statement. At every level, from the guy starting up his own operation in a little storefront somewhere in Brooklyn to the bigshots swanning around up in midtown, we behave more like pimps or drug-dealers or cardsharks than responsible buttoned-down businesspeople.
Our customers are there for the thrill, not because it makes any sense to buy our product. Our employees, our workers, aren't in it for the security, they're crazy, ambitious, addicted dreamers. We behave like benevolent pimps towards them, not like senior management types. You can take this just about in every direction and as far as you want and I think it holds up.
This is not a business. Bottom line, that's not a helpful model to have in your head when you're out there trying to do it. It's a vice.
Think we might have a cast for the Overlord thing. Very funny day yesterday, watching so many talented people reading the words.